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#IamforABC - Ab Banenge Change Maker
ABOUT THE CAMPAIGN
#IamforABC is an innovative and unique online campaign conceptualized by Development Initiatives for Change (Di4C) and launched in partnership with Indo-Global Social Service Society (IGSSS) and Caritas India. ABC stands for Ab Banenge Changemaker. The objective of the campaign is to promote “equality including gender equality”. Its aim: to evolve the online campaign into a knowledge portal showcasing multiple stories of influencing change or of change makers, whose actions and efforts have addressed or are addressing different kinds of inequalities that exist in our society, also inequalities that may be emerging in a rapidly changing modern environment and spreading in urban, rural and less urbanized centers alike. Its purpose: to generate awareness, disseminate information and sensitize youngsters – along with many others who shall JOIN - ENDORSE- SUPPORT & SHARE the campaign – to BE THE CHANGE. #IamforABC is aligned to the Global 2030 Agenda for Sustainable Development; the campaign in particular aim to showcase itself as an exemplary example of Sustainable Development Goal (SDG) 17 i.e. Partnerships for achieving SDG goals. The evolvement of the campaign into a knowledge portal is meant to facilitate presentation of a discussion brief at the closure of the campaign on 8 March 2020 (International Women’s Day).
THE CAMPAIGN PROCESS
#IamforABC campaign though online, the entry point is school children (9th-12th standard only) in Delhi/NCR belonging to both government and private or public schools. The campaign aims to directly reach out to school children of maximum – and randomly chosen – 500 schools in Delhi/NCR. Each child that we reach out to – through the participating schools, will be able to forward the campaign tagline: #IamforABC i.e. AB BANENGE CHANGEMAKER to a maximum of 10 people including their parents. In addition to forwarding the tagline, children can participate in the campaign by sharing their videos, messages, posters and through any other creative work in line with the campaign objective i.e. promoting equality including gender equality. Children can submit their work to their respective schools, and each school can send their best 5 creative work as entries to be uploaded on the campaign portal. Entries from school can be sent until 25 February 2020.
Through the efforts of schools and school children, the campaign hopes to receive an endorsement from minimum half a million people to its tagline: #IamforABC. And we believe, once those endorsing the campaign visit this site, and further spread the campaign message, the www.iam4abc.com portal shall receive more than half a million unique visitors. The portal allows visitors to share their stories of change, especially such stories where the young and the youth have been involved, engaged, influenced and inspired to be the change maker/s.
Besides, the campaign evolves as a knowledge portal through the special contributions of our Campaign Partners (IGSSS and Caritas India), Campaign Trendsetters (viz. Green Fields Public School, Safdarjung Enclave; The Indian School, Sadiq Nagar; K R Mangalam World School, Greater Kailash II and Hope Hall Foundation School, R K Puram), Campaign Promoters (institutions/organisations whose vision-mission are in line with our campaign objectives) and a number of individual “Influencers” who are already making a difference and changing the society to be better, just and equal.
An Online Initiative by Di4C